Senior Analyst - MMM

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OurclientanawardwinningSaaSorganisationprovidingsoftwaresolutionstotheSMEmarketplaceisnowseekinganexperiencedSeniorAnalystMMM,MarketingMix Modellerfora12monthcontract.Youwillbeassistinginthecompanytransitionfrom correlation-basedreportingtocausal - baseddecisionmaking,helpingguidekeymarketinginvestmentdecisions.

CentralLondonlocation,hybrid,with2-3daysaweekintheoffice.

Responsibilities

• Forecasting:Buildpredictivemodelstosimulatebusinessoutcomes undervariouseconomicandbudgetaryscenarios,actingasthe"radar" forthemarketingdepartment.
• ServeastheanalystleadfortheDataCleanRoomstrategy,specificallywithinMetaAdvancedAnalytics(AA)
• SQL:WriteandoptimizeadvancedSQLqueries
• LearningAgenda&CausalExperimentation.Designandexecute rigorousConversionLiftStudies(CLS)andBrandLiftStudies(BLS).

Skills

• 5+yearsofexperienceworkinginmarketsscienceordataanalyticsteamorotherrelevantroles.
• B.ScinaquantitativeEconomics,Statistics,Mathematics,DataScience).
• SQL:Advancedlevel.AbilitytowritecomplexCTEs,windowfunctions andoptimizejoinsfordistributedsystems.
• ProvenexperiencebuildingormanagingMarketingMixModels(MMM).UnderstandingofBayesianinference,Adstocktransformations,and saturationcurves.

Usefulexperience

• Hands-onexperiencewithatleastonemajorDCRenvironment.
• Deepunderstandingofhypothesistesting,confidenceintervals, p-values,andselectionbias.
• UnderstandingofAdTechandpaidmediamechanics,marginprofiles

Benefits

• Globalcompany,longcontract
• Hybridrole
• Freebreakfast