OurclientaleadingSaaSOrganisationisnowseekingaB2BMediaManagertoleadmediafortheirexpandingEMEAmarketsbasedfromtheirsuperbofficesinVictoria,London.Thisisa12monthcontractinitiallyonahybridbasis.
Thisroleisidealforahands- ondigitalmediaexpertwithdeepknowledgeoftheB2Blandscape,includingABM platforms,LinkedInAds,programmaticchannels,andB2Bintentdataproviders.
RequiredSkills:
- 4+yearsofexperienceinB2Bmediaexperience,withastrongfocusonEMEAmarketsB2Bmediabuying,mediastrategy,ordigitalmarketing
- Proventrackrecordofmanagingpaidmediaprogramsfocusedonleadgenerationandpipelinecontribution.
- DeepexpertisewithB2Badvertisingplatforms(especiallyLinkedInCampaignManager)andABMtools.
- StronganalyticalskillsandexperienceusingplatformslikeGoogleAnalytics,Salesforce,HubSpot,orMarketo.
Responsibilities
- Managingperformancemediaprogrammes,generatingqualifiedleads,andbuildingbrandauthorityacrosskeyaudiences.
- ActastheleadoverseeingB2Bpaidmediainitiatives,coordinatingbetweeninternalstakeholders,channelleads(whererelevant)andtheagency
- WorkinpartnershipwithSocialteamtomanageandoptimiseB2Bcampaignsonplatformssuchas,LinkedInAds&Meta
Benefits
- Longcontract
- Hybridworking
- Awardwinningworkenvironment