- Ideally 3 years’ experience in designing, implementing, and optimising paid advertising campaigns on platforms such as Google Ads, Google Merchant Center, Meta Advantage Plus, TikTok Shop, Pinterest, and others.
- Excellent analytical abilities and familiarity working with tools like Looker Studio, Google Analytics or other equivalent platforms.
- An understanding of attribution models, UTM parameters, and tracking conversions.
- Ability to collaborate with social media, SEO, and CRM teams to integrate and enhance marketing strategies.