Marketing Insight/Data Analyst

My client, the Barbican Centre, is seeking an experienced  Marketing Insight/Data Analyst to work on a 12 month fixed term contract.

The role will be hybrid (3 days a week from the Barbican Centre) with the post holder providing dynamic support for the Centre’s marketing team, allowing the department to understand, track and make strategic use of its data.

The post holder will achieve this through deep analysis of marketing campaigns and audience behaviour, deploying appropriate analytical techniques to help with a range of tasks including but not limited to data segmentation, effectiveness reporting such as return on investment or split test findings, trend analysis to establish booking patterns, and customer profiling by lifetime value.Meeting regularly with stakeholders, the post holder will translate business requirements into analysis tasks and develop automated data products such as Power BI dashboards from our centralized data warehouse. They will prioritize work through active participation in Agile sprints plan and document work through our Jira board.

Skills Required:

• An ability to understand organisational data and data analysis requirements and being reactive to these requirements when developing reports.
• Ability to translate research findings into actionable and detailed visual reports, while delivering research driven recommendations. A good understanding of the principles of direct marketing across both on and offline
• Excellent attention to detail with an ability to identify trends or issues within multiple data sets.
• Experience creating reports with Business Intelligence Tools such as Power B.I, Google Data Studio, or Tableau
• Knowledge of data analysis languages such as SQL, R, Python

• Minimum of 2 years’ experience (or equivalent) of using marketing database systems to segment, analyse and report on audiences and marketing data.
• Minimum of 2 years (or equivalent experience) in an analyst or analytic job function interpreting and reporting on campaign and audience data.
• Experience of working in a cross-functional team - practical experience interacting and presenting to a range of stakeholders.
• Experience of working across multiple marketing/CRM platforms, either as administrator or with reporting duties.
  • Advanced knowledge of Microsoft Excel and other data processing tools.

Being a fixed term contract, the successful applicant will also qualify for the excellent company benefits package, which include an attractive pension contribution scheme and a generous annual leave allocation, to name a few.

Please apply for further information on this fantastic opportunity.