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This role will require one to drive social exploration and insights strategy for respiratory health products across the Saudi Arabian market, with a direct focus on respiratory health.
Key features-
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Conducting deep social listening using Brandwatch to identify emerging themes around respiratory health, such as sleep disruption, colds, flu, viral infections, and breathing or lung capacity issues.
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Monitoring and analysing regional conversations in Arabic, identifying cultural and linguistic nuances to tailor market-specific health narratives.
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Collaborating cross-functionally to guide content planning, digital strategy, and product positioning through data-driven insights.
Requirements:
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Fluent Arabic speaker with strong understanding of cultural context in the Middle East
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Proven experience in Brandwatch for social listening and analysis
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Familiarity with Keynote.io or similar platforms is highly desirable
Focus Areas:
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Respiratory function, oxygen care, viral illnesses, and sleep-related symptoms
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Cross-market strategy development based on real-time social data
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Health-related conversations within Arabic-speaking digital communities
This company is a global leader in its space, they are a strategy and insights consultancy that uses data from online conversations, search behaviour, and cultural trends to help brands understand people better and make smarter marketing decisions. Their work combines analytics, social listening, and storytelling to uncover what matters to consumers and how brands can respond.
The role is fully remote and could be worked from Saudi Arabia if need be, the client is offering around £300 p/d for this role.
