Brand Lead

We are partnering with a leading global investment bank who are looking to hire a Digital Marketing and Brand Lead into their team in London.

This person will play an instrumental role in the strategy and delivery of digital brand assets for the business externally.

Role is based in London.

Client Details

The client are a renowned global investment bank who are looking to hire a Digital Marketing and Brand Lead into their Marketing team in London.

n today's highly competitive and rapidly evolving financial landscape, effective marketing, strong brand positioning, and meaningful client engagement are essential to achieving the brand's strategic objectives. These include driving return on equity (ROE) through the targeted promotion of the bank's products; enhancing competitiveness by accelerating growth in strategic business areas; and securing the long-term success by positioning the business as a reliable business partner and trusted advisor to its clients. The Marketing, Brand & Intelligence Team plays a central role in advancing these goals by leading strategic marketing and client engagement initiatives across priority products, regions, and business development areas.

Description

Key Responsibilities of Digital Marketing and Brand Lead:

The Digital Marketing & Branding Lead role has been established within the Vertical Office to support the delivery of strategic client marketing initiatives across all EMEA business units.

• This includes developing and implementing a unified branding approach across all marketing events and campaigns
• creating visually engaging content (e.g. brochures, digital and physical banners, promotional materials, videos) that strengthens the brand's product selling message and overall brand identity
• ensuring marketing message consistency across different marketing campaigns, formats, departments, and products
• elevating digital presence before, during, and after marketing events to extend their impact; working closely with internal stakeholders to align brand messaging with strategic business development goals, priority client groups and growth targets
• measuring client engagement to continuously improve the effectiveness of marketing campaigns
• collaborating with the communications team to strengthen brand visibility.
• The key responsibilities will include strategic input into the planning of each marketing initiative and campaign, ensuring that every event touchpoint reflects the brand's identity and strategic selling message
• supporting marketing projects' branding by developing content and marketing materials
• providing digital support to capture, utilize, and repurpose digital and multimedia content reaching to wider client or potential client audience
• strategically enhancing and extending each campaign's visibility through the use of digital media and client distribution channels
• measuring and monitoring impact through client feedback, surveys, and engagement measurement campaigns.
• The role will collaborate with a wide range of internal stakeholders across the bank, including external and internal stakeholders such as front office coverage, product departments across EMEA, communications team, external vendors, suppliers and strategic partners.

Profile

The successful candidate:

• The key qualifications for the role are: solid experience in B2B and B2C marketing in large corporation, financial institution or a similarly complex industry
• a strong understanding of digital marketing strategies, tools and practices
• general understanding of major investment and corporate banking products
• experience in project management, as well as organisational and administrative excellence
• Financial services experience required

Job Offer

Competitive.