- Lead CRM coordination: Develop and optimise Marketing Cloud automations, including welcome journeys, lifecycle campaigns, and re-engagement strategies.
- Enhance audience segmentation: Use progressive profiling and data-driven insights to personalise campaigns, all while maintaining database health and ensuring compliance with GDPR and local regulations.
- Drive impactful marketing campaigns: Collaborate with teams across Paid Marketing, Content Marketing, and eCommerce to grow customer engagement and retention through strategic activations.
- Strengthen stakeholder collaboration: Work with Publishing Editors, Website Editors, and Content Marketers to craft compelling newsletters and automated content journeys.
- Hands-on experience with CRM systems (Salesforce Marketing Cloud experience preferred).
- Strong analytical mindset with a data-focused approach to campaign optimisation.
- Proven track record in CRM marketing, ideally across multiple international markets or B2C brands.
- Ability to work independently and proactively within a dynamic, fast-moving environment.
- Proficiency in English is essential; additional languages would be a bonus.