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Digital Product Analyst

Digital Product Analyst

Harnham - Data & Analytics Recruitment

Posted a day ago, valid for 9 minutes

London, Greater London EC1R 0WX

Full Time

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Sonic Summary

The job requires analyzing user behavior and product performance data to enhance the digital product experience.
Candidates should have at least 3 years of experience in a B2B environment and be proficient in SQL and A/B testing methodologies.
The role involves collaborating with product managers, UX designers, and developers to implement data-driven product changes.
Strong expertise in Google Analytics is essential for monitoring KPIs and reporting on product performance.
The salary for this position is competitive, reflecting the required skills and experience.

Roles & Responsibilities:

Analyse user behaviour and product performance data to inform strategic decisions and optimise the digital product experience.
Design, implement, and evaluate A/B tests to measure the impact of product changes and improvements.
Collaborate closely with product managers, UX designers, and developers to translate data insights into product features and enhancements.
Monitor and report on key performance indicators (KPIs) using tools like Google Analytics and other analytics platforms.
Identify trends, opportunities, and potential risks in product data to support business growth and customer satisfaction.

Requirements:

Proficient in SQL for querying and manipulating large datasets to extract meaningful insights.
Hands-on experience with A/B testing frameworks and methodologies to drive data-driven product decisions.
Strong expertise in Google Analytics, including setting up custom reports, dashboards, and tracking user journeys.
Proven experience working in B2B environments, understanding complex buyer journeys and business metrics.
Excellent analytical mindset with the ability to communicate insights clearly to both technical and non-technical stakeholders.

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