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- You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
- Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy and.
- You will deliver increased personalisation, segmentation and relevancy in all emails.
- Ensure all emails are scheduled and delivered to brief.
- Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
- Proofread emails for clarity, grammar and spelling.
- Upgrade our email templates using graphics, personalisation and advanced features.
- Ensure target audiences and data are accurate and relevant.
- Analyse campaign performance and suggest improvements.
- Ensure emails follow industry policies and best practices.
- Comprehensive understanding the core principles of marketing.
- Experience in copywriting and creative briefs.
- High level of accuracy and excellent attention to detail is essential.
- Clear and confident communication and presentation skills (verbal and written).
- Excellent people skills with ability to quickly form relationships and rapport.
- Self-starter who can manage their own time, prioritise projects and work to tight deadlines.
- Strong competency in MS Word, Excel, PowerPoint, and Adobe Acrobat.
- A motivated team player.
- Comfortable working in varied locations. E.g., office / branch / home.
- You will be responsible for running email marketing campaigns end-to-end across multiple brands and products.
- This role would suit a highly organised individual who has some experience in HTML and email analytics and who will support the management team with delivering the email marketing strategy.
- Minimum 2 years work experience in a Marketing role
- Degree qualified in Marketing or equivalent
- Property industry experience is desired but not essential
- Excellent written and verbal communication, and copywriting skills.
- Ideally some experience with HTML and content management systems.
- Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
- Strong project management skills.
- An ability to work under tight deadlines.
- Google Analytics experience beneficial.
- An acute eye for detail.
- Commercial awareness and trading focus.
- Able to manage time effectively and to prioritise actions.
- An understanding of GDPR and marketing communication compliance.
