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SENIOR MARKETING ANALYST - LONDON
UP TO £75,000
THE COMPANY
I have partnered with a globally renowned marketplace on a key Marketing Analytics hire.
THE ROLE
The successful Senior Marketing Analyst responsibilities will include:
- Analyse marketing performance across BTL and ATL channels, covering attribution, incrementality, causal inference, and personalisation
- Conduct post-campaign analysis for a variety of campaigns, including brand and tactical initiatives
- Build and maintain dashboards and reporting tools, primarily in Looker
- Provide clear, actionable insights through strong data storytelling to marketing and commercial stakeholders
- Support personalization and segmentation strategies through advanced data analysis
- Collaborate with marketing and commercial teams to ensure analytics drive meaningful business impact
YOUR SKILLS AND EXPERIENCE
The successful Senior Marketing Analyst will have the following skills and experience:
- Experienced in marketing analytics across BTL and ATL channels
- Strong skills in SQL and experience with a data visualization tool (Looker preferred, but flexible)
- Expertise in marketing attribution, incrementality testing, causal inference, personalisation, segmentation, and post-campaign analysis
- Excellent insight generation and data storytelling skills, with the ability to clearly communicate findings to non-technical audiences
THE BENEFITS
The successful Senior Marketing Analyst will receive a salary of up to £75,000, plus an array of additional benefits.
HOW TO APPLY:
Please register your interest by sending your CV to Harry Mincer via the apply link below.
