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- Focus on building programs that optimize awareness, trial and conversion and retention of Meta RL users across multiple products and services
- Lead & execute marketing and merchandising initiatives with EMEA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
- Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Present key marketing programs to retailer partners, executives and business development teams
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall strategy
- Identify new channel marketing opportunities in EMEA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
- Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
- Deliver and receive candid feedback on both sales/marketing metrics and personal performance
- 4+ years experience in a Channel Marketing or similar field
- Candidates should have a demonstrable achievement and success with a consumer technology brands
- 4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
- 4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
- Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.Demonstrate presentation skills
- Bachelor’s degree in Business, Marketing, Economics or related fieldExtremely high level of accuracy and attention to detail, able to detect inconsistencies and errors
- Experience managing relationships with cross-functional stakeholders and external vendors
- Highly effective at managing conflict. Is able to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with Facebook values
- Strong interpersonal skills, approachable and flexible.
- Experience with navigating various organizational environments where culture and structure varies
- Understand how to create and manage project trackers
- Excellent communicator, superb verbal and written communication
- Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPadCreative/ Design background a plus
- Experience within a brand executing a direct-to-consumer physical retail strategy
