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The Strategy Manager role is a new role within the marketing and propositions team of a consumer finance business. This role is based in central London where the team work 3 days in the office.
Client Details
The client are a a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function.
They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level.
This role will focus on the "what" ensuring the brand strategy and customer propositions are aligned and meaningful.
Description
Key responsibilities of the strategy manager:
The role will support two core areas:
Customer Propositions & Positioning
Shape customer propositions by applying a strong understanding of the brand.
Ensure positioning resonates with different customer groups.
Use insight to refine propositions and customer experiences over time.
Brand Strategy (Customer Focus)
Manage and deliver the brand strategy for customers.
Bring the brand to life in a way that helps customers understand and connect with it.
Use insights from brand activations to evolve how the brand is positioned.
What this role is not:
This is not a traditional Brand Manager role. It will not:
Create new brands or branding.
Own brand guidelines, governance, or design systems.
Work across multiple brands.
Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.
Profile
The successful candidate:
Proven experience in customer strategy, propositions, or brand strategy.
Strong ability to translate brand insight into actionable customer strategies.
Experience working with cross-functional marketing or proposition teams.
Excellent communication and influencing skills.
Strategic thinker with the ability to simplify complex ideas.
Job Offer
Competitive
