- Own and execute CRM campaigns across email, SMS and app comms.
- Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
- Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
- Champion A/B testing, experimentation and continuous improvement.
- Report on CRM performance, using insights to inform strategy.
- Help shape the long-term CRM roadmap in a fast-paced, growing team.
- Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
- Background in subscription, membership or ecommerce environments.
- Skilled in segmentation, personalisation and campaign analysis.
- Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
- Analytical mindset with a strong test-and-learn approach.
- Collaborative and confident working cross-functionally.
- Passionate about customer experience and brand storytelling.