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Senior CRM Specialist

ADLIB
Posted 13 hours ago, valid for 12 days
Location

London, Greater London EC1R 0WX

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • We are seeking a Senior CRM Specialist to join a purpose-led brand in the pet care industry.
  • The role requires a minimum of 5 years of experience in CRM, Lifecycle Marketing, or Retention Marketing.
  • Candidates should have expertise in CRM platforms such as Klaviyo, Iterable, and Salesforce, along with a strong analytical mindset.
  • The position offers a competitive salary of £50,000 to £60,000, depending on experience.
  • This is an opportunity to contribute to a values-driven company focused on enhancing customer experience and loyalty.
We’re looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, they’re investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. It’s a great time to get involved!If you're a CRM professional with strong experience in CRM platforms including Klayvio, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you. What you’ll be doing
  • Own and execute CRM campaigns across email, SMS and app comms.
  • Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
  • Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
  • Champion A/B testing, experimentation and continuous improvement.
  • Report on CRM performance, using insights to inform strategy.
  • Help shape the long-term CRM roadmap in a fast-paced, growing team.
What experience you’ll need
  • Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
  • Background in subscription, membership or ecommerce environments.
  • Skilled in segmentation, personalisation and campaign analysis.
  • Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
  • Analytical mindset with a strong test-and-learn approach.
  • Collaborative and confident working cross-functionally.
  • Passionate about customer experience and brand storytelling.
What you’ll get in returnYou’ll join a values-led, high-growth business with a genuinely people-first culture. They’re committed to doing business the right way - prioritising purpose, sustainability and impact alongside growth. You’ll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers.Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth.What’s next?If you’re an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, we’d love to hear from you.Apply now or get in touch for a confidential chat.

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.