Conversion Rate Optimisation (CRO) Specialist

Conversion Rate Optimisation (CRO) Specialist - In-Product Journeys

Contract: - 6 months possible extension

London: Hybrid 2 days in office

Rate: 450 tp 550/ a day Umbrella

We are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalized journey building. The ideal candidate combines analytical rigour with customer empathy, knows how to translate insights into seamless product experiences, and has the technical acumen to work hand-in-hand with product managers, designers, and engineers.

Key Responsibilities

• Conversion Optimisation & Experimentation
• Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.
• Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.
• Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress.
• Journey Building & Mapping
• Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth.
• Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).
• Develop and maintain a journey playbook to ensure consistency across user segments.
• Insights & Analysis
• Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.
• Partner with data teams to segment users and personalise journeys.
• Provide actionable insights to product, marketing, and engineering teams.

Collaboration & Implementation

• Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations.
• Translate test findings into requirements and implementation plans.
• Advocate for a test-and-learn culture within product squads.

Skills & Experience

• Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred).
• Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar.
• Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation.
• Proficiency in journey mapping and lifecycle design with a customer-centric approach.
• Strong understanding of UX best practices, persuasion principles, and behavioural psychology.
• Data literacy: ability to analyse large datasets, run SQL queries, and work with dashboards.

Nice to have: web development skills (HTML, CSS, JavaScript) to prototype and implement tests quickly.

Attributes

• Analytical thinker with a bias for action.
• Comfortable operating at the intersection of product, marketing, and engineering.
• Strong communication and storytelling skills - able to turn data into clear narratives and recommendations.
• Growth mindset: thrives in a test-learn-iterate environment.

Success Metrics

• Improved activation and trial-to-paid conversion rates.
• Increased product adoption and feature utilisation.
• Reduction of drop-offs at critical funnel stages.
• Scalable, repeatable testing and optimisation framework embedded into the product org.

What We Offer

• Opportunity to make a direct impact on millions of small businesses using QuickBooks worldwide.
• A collaborative and inclusive work environment.
• Competitive compensation and comprehensive benefits.
• Career growth and learning opportunities in a global tech leader.

Randstad Technologies is acting as an Employment Business in relation to this vacancy.