Social Media & Partnerships Manager

Ready to shape the future of a fast-growing, founder-led challenger brand?

We’re delighted to be partnering with a challenger soft drinks brand that’s making waves in the UK market. Family-owned with a rich international heritage, the business is moving from early momentum into true scale, with exciting listings, standout events and significant investment planned over the next few years. 

This is a chance to join a premium challenger brand at a pivotal moment, offering real ownership, creative freedom, and close collaboration with the founder. They are now looking for a Social Media & Partnerships Manager to drive visibility, grow their community, and help accelerate the next stage of growth.

The Role:

• Develop and own the brand’s content pillars to guide storytelling and maintain consistency across Instagram, TikTok, and LinkedIn.
• Capture and edit video and photo content that reflects the brand’s energy, colour and personality, managing the content calendar and tracking performance.
• Support sampling days, pop-ups and activations, capturing reactions, testimonials, and behind-the-scenes moments.
• Build relationships with London-based micro-influencers, lifestyle creators and wellness voices.
• Explore partnerships with cafés, gyms, boutique studios, workspaces and cultural venues across the UK. 

About You:

• Experienced in social media management, content creation, and partnerships, ideally within founder-led challenger brands in drinks, lifestyle, or FMCG.
• Proven track record of driving engagement, visibility, and growth across social media channels.
• Comfortable being out in the field regularly to capture content, attend events, and activate the brand.
• Energetic, creative, and passionate about building high-growth challenger brands from the ground up.
• Experienced in supporting trade shows, events, and brand activations, bringing energy and flair to every opportunity.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.