CRM Manager - London

Job Title: CRM Manager

Location: London - Hybrid

Salary: Competitive

Role Overview:

Responsible for the CRM implementation and advancement of strategies, plans, and systems in place to take our business and customer relationships to higher heights.

Key aims:

• Responsible for the CRM strategy for Sales and Marketing for ManpowerGroup UK
• Ability to concisely create, present and provide ongoing updates for the CRM strategy for ManpowerGroup UK
• Present the strategy to key business stakeholders, review feedback and incorporate changes
• Implement the strategy and work to improve / develop the strategy through A/B testing and in accordance with the business strategy.
• Manager role:
  • Mentor and coach members of the marketing team and provide training to encourage HubSpot users to become more proficient and self-serve.
  • Provide ongoing feedback and recommendations to sales and marketing for the improvements of campaign activity and automation for the nurturing and tracking of all leads generated.
• Global collaboration:
  • Collaborate with global counterparts to improve efficiencies across the Group.
  • Work with Global IT (WiPro) to ensure smooth development of Boomi integration.
  • Provide UK requirements to IT.
• To support a data-led sales and marketing approach leveraging MS Dynamics and other CRMs
• Support with data management, cleansing and analysis from multiple data sources
• Support with cleansing of monthly Marketing data from CMS, NAV and Bullhorn
• Support with pulling marketing lists and data mining from MSD for Marketing email sends
• To ensure data provided is always GDPR compliant
• Use real-time, on-demand market intelligence and analysis to support B2B lead gen by building Marketing prospect lists and support Sales with Gold, Silver, Bronze target list creation
• Support Sales with contact mapping of TS, EX, Gold and Silver Accounts and MP, EX, BS Sales Manager Accounts
• Coordinate UK market intelligence for Europe or Global reporting requirements
• Manage Contact Us Forms enquiries from ManpowerGroup, Manpower, Talent Solutions, Experis, Jefferson Wells and obtain progress report on Sales Leads for monthly ROI reporting
• Support co-ordinating the assignment of Marketing Qualified Leads (MQLs) and Webinar leads to Sales Qualified Leads (SQLs)

Person profile:

• A role for a mid-level data / market intelligence professional.
• Excellent knowledge of HubSpot with the ability to administer and manage client contacts on a day to day basis
• Precise, thorough with strong attention to detail
• Strong planning and organisational skills
• Team player with ability to stand alone
• Confident, resourceful and a "can do" attitude
• Ability to work in a fast-moving and changing environment where challenge is the norm and issues are widely varied.

KPIs:

• Timely management of Contact Us enquiries, leads and Market Qualified Leads
• Continue to support collaboration between sales and marketing
• Support with the expansion of ManpowerGroup's lead generation contact pool

About us:

ManpowerGroup is where our collective strength lies. We support the business and our family of brands with a connected and collaborative network of support functions. Whether it's compliance, finance, HR, IT, legal, marketing or talent - we work together as one integrated team to identify and address the company's needs. We are proud to have been voted one of the world's most ethical companies for 16 years in a row. This reflects our commitment to integrity, transparency, and ethical business practices.

We are committed to promoting a diverse and inclusive community-a place where we can all be ourselves and succeed on merit. We welcome applications from all suitably qualified or experienced people regardless of age, gender, ethnicity, or disability. ManpowerGroup is a Disability Confident Employer and we're happy to talk about flexible working.

We can only consider candidates who reside in the United Kingdom and hold full right to work.