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- Manage the roadmap of change requests in the Digital Marketing scope
- Work with the business to produce clear and well documented business requirements, process and data flow diagrams and key user guides.
- Work with relevant business stakeholders to understand and define the as-is and to-be end-to-end business processes and requirements
- Analyse the impact of the proposed solutions across the end to end process, ensuring the proposed solutions and processes are optimised and well controlled
- Facilitate discussions in workshops, obtain business feedback and translate the feed-back into business requirements for the development team
- Work with different technical teams in IT to identify the best technological solutions for the Digital Marketing teams
- Develop integration & user acceptance test scripts to ensure all business requirements are appropriately tested
- Review test results to ensure they correspond to the expectations and requirements of the business
- Coordinate and manage User Acceptance Testing (UAT) effort with IT and our key users
- Produce documentation to support key user training
- Identify opportunities for process improvement and make recommendations – through process reviews, or data analysis
- A minimum of 5 years of proven experience as a business analyst
- Experience and knowledge in SAP and Salesforce essential
- Experience and knowledge in other CRM products (e.g. SAP-based CRM products, Salesforce Marketing Cloud) and Customer Data Management (CDM) solutions, highly desirable
- Experience in customer data governance highly desirable
- Ability to communicate (verbal and written) clearly and effectively with both IT and business stakeholders, with proven experience in acting as the “bridge” between the two parties
- Skilled at capturing business requirements, creating user stories and acceptance criteria
- Skilled at process design and improvement
- Skilled at application testing – developing test scripts, reviewing test results
- Ability to take a data-driven and analytical approach when understanding and analysing business requirements
- Excellent collaboration and communication skills with stakeholders across all levels, ability to communicate technical concepts in a clear and concise manner
- Business Analyst qualifications ideal
- Experience in both waterfall and agile project methodologies a bonus
- Ability to travel within Europe desirable
