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Our client, a fast-growing B2B services organisation, is seeking a Marketing Automation Executive to join their expanding marketing function. Represented exclusively by us, this role offers the chance to work on high-impact automation and demand-generation projects while developing your career within a supportive and ambitious team!
Based in central Manchester, you'll play an important role in delivering multi-channel automation campaigns, optimising lead-nurture journeys, and enhancing client engagement. This is an excellent opportunity for someone who thrives in a fast-paced environment and wants to make a measurable impact on both acquisition and retention activity!
Day to Day
- Support the CRM/Automation Manager in building, deploying, and optimising campaigns within the team's marketing automation platform (e.g., newsletters, nurture journeys, webinars, events, gated content).
- Develop and execute A/B testing plans to enhance campaign performance, segmentation, and audience engagement.
- Coordinate, schedule, and report on weekly and monthly client and prospect newsletters.
- Manage automated nurture workflows designed to drive engagement and deliver high-quality marketing-qualified leads.
- Collaborate with cross-functional stakeholders to support client-communication strategies that enhance product usage and improve retention.
- Regularly audit and maintain data quality within the lead database, ensuring accuracy, segmentation, and compliance.
- Support ongoing performance analysis and campaign reporting to inform optimisation and continuous improvement.
YOU?
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Mailchimp) - essential.
- Proven email marketing and campaign execution experience.
- Strong communication skills and confidence working with stakeholders.
- Analytical mindset with excellent attention to detail.
- Strong organisational skills and the ability to meet deadlines.
- Previous B2B marketing and CRM experience (e.g., Salesforce) is beneficial but not essential.
If you enjoy problem-solving, thrive in a collaborative environment, and want to push your marketing automation skills further, this role offers exceptional room for growth!
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