Sales Manager

 Job Opportunity: Sales Manager – Tray Sealing & Packaging Solutions (CapEx Equipment)Location: UK (Field-Based)Salary: £55,000–£65,000 + £20k Year 1 Commission (£30k Year 2 OTE)Benefits: 5% Pension | Laptop & Phone | BMW 3 Series Hybrid | 25 Days Holiday

Join a market-leading OEM in the packaging machinery space, specialising in tray sealing equipment and fully integrated packaging lines tailored for the meat, fish, and poultry sectors. We are a respected name within the industry, known for innovation, reliability, and technical excellence.

We're seeking a Sales Manager to drive new business sales and manage direct relationships with end users across the UK. You’ll be representing high-quality, high-value machinery (average order value £250k–£300k), in what can often be a lengthy and consultative sales process.

This is a technical sales role (without requiring an engineering qualification), ideal for someone with proven experience selling capital equipment into food or packaging sectors.

• Identify and develop new business opportunities (NB focus – must be confident cold calling and self-starting).

• Manage the full sales cycle from prospecting to close, with support from technical and applications teams.

• Sell directly to end users in the meat, fish, and poultry packaging markets.

• Accurately forecast sales and work toward a first-year target of £1.5 million.

• Attend trade shows, customer visits, and site meetings across the UK.

• Proven experience selling capital equipment (preferably into food manufacturing/packaging environments).

• Strong understanding of long sales cycles and high-value solution selling.

• Experience or insight into the meat, fish, and poultry sectors is highly advantageous.

• Technically minded and commercially driven – able to quickly understand customer needs and present tailored solutions.

• Self-motivated, proactive, and goal-oriented – thrives in a new business environment.

• £55,000–£65,000 basic salary (DOE)

• £20,000 commission Year 1, rising to £30,000+ Year 2

• BMW 3 Series Hybrid company car

• Laptop & mobile phone

• 5% employer pension contribution

• 25 days annual leave + bank holidays

• Long-term opportunity with a recognised industry leader

Interested?Apply now to become part of a forward-thinking OEM that continues to shape the future of food packaging. Take ownership of your territory, build valuable client relationships, and sell high-quality solutions that make a difference.

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