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This is a senior leadership position with full accountability for brand direction and marketing execution across multiple consumer channels. You will not only set the vision but will also be directly involved in campaign creation, retailer marketing support, content delivery, and market development
Client Details
As a growing SME, we are seeking a hands-on and strategic Group Head of Marketing to join the Board and lead the charge in building brand equity, engaging new markets, and supporting international growth, reporting directly to the Group MD.
Description
A key focus will be on raising the group's brand profile across domestic and international markets, working closely with global retailers and understanding their marketing and commercial requirements. You'll play a vital role in helping both brands scale further and succeed in highly competitive international arenas.
Key Responsibilities* Brand Strategy & Identity: Lead the development and implementation of global brand positioning, architecture, and tone across all group brands.* Brand Visibility & Awareness: Devise and deliver campaigns that significantly increase brand awareness and market presence, including through global retail channels.* Retailer Marketing Expertise: Collaborate with major international retailers to support co-branded campaigns, in-store visibility, and brand compliance.* Market Expansion: Actively drive brand visibility and relevance across current and new territories, adapting strategies to suit regional needs.* Campaign & Content Execution: Own the end-to-end delivery of marketing campaigns across digital, PR, retail, and social - including active contribution to creative and messaging.* Commercial Support: Provide marketing strategy and execution that directly supports sales, new product launches, and retailer partnerships.* Team Leadership: Lead and mentor the internal marketing and creative team while remaining directly engaged in output and delivery.* Strategic Influence: Work alongside the Group MD and Board, feeding into overall business strategy and growth planning
Profile
10+ years' experience in senior marketing roles, ideally within consumer products or FMCG and in SME or fast-paced brand environments.* Proven, hands-on experience growing international consumer brands and launching into new markets.* Extensive experience working with and supporting global retailers with marketing and brand development.* A track record of raising brand profiles through integrated, high-impact campaigns.* Expertise in multi-channel marketing including DTC, Amazon, and retail environments.* Commercial acumen with the ability to turn marketing strategy into sales and growth.* Confident working at Board level, with strong influencing and stakeholder management skills.
Job Offer
Hybrid working
Travel required between Chester, Lincolnshire and Northampton
Salary £75,000-£80,000pa + car allowance and bonus
