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We are looking for a Creative Strategist to join our marketing team — a dynamic and motivated individual who lives and breathes social media, understands what makes content perform, and knows how to translate insights into impactful strategies. This is a hybrid role that blends creativity, data analysis, and hands-on execution to help us stand out, scale, and go viral. You will report directly to the Head of Marketing and play a key role in shaping our digital presence.
Key Responsibilities
Content Strategy & Creation
• Develop and execute innovative social media strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook to name a few.
• Stay ahead of trends, ensuring our brand leverages emerging formats, sounds, and viral opportunities.
• Confidently step in front of the camera and direct on-screen talent to produce engaging content.
• Know your way around filming and editing content, working closely with the creative team to bring ideas to life.
• Guide and grade creative concepts for paid social campaigns to maximise ROI and performance.
• Apply strong copywriting skills to ensure messaging is clear, engaging, and on-brand.
Data & Insights
• Monitor and analyse content performance, identifying growth opportunities through metrics and trends.
• Merge social, audience, and campaign data to produce actionable insights for the wider business.
• Translate analytics into easy-to-digest reports, ensuring the team has a clear snapshot of market and audience behaviours.
Collaboration & Growth
• Work closely with the designer, copywriter, and marketing executive, ensuring campaigns are delivered cohesively.
• Collaborate across marketing functions to align creative direction with overall business objectives.
• Test, optimise, and refine creative approaches for both organic and paid channels.
• Act as a creative thought-leader within the business, pushing boundaries and driving innovation.
Requirements
• 4+ years’ experience in social media strategy, content creation, or digital marketing.
• Proven track record in creating content for Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Strong skills in filming, directing, and editing short-form and long-form content.
• Familiarity with tools such as Meta Ads Manager, TikTok Business Suite, Google Analytics, and scheduling platforms (e.g. Later, HubSpot, or similar).
• Experience developing and optimising paid social ad campaigns.
• Strong grasp of copywriting and storytelling.
• Ability to interpret analytics and translate data into actionable recommendations.
• Comfortable working on camera and directing others with confidence.
• Self-starter with excellent communication and collaboration skills.
• Experience working in a fast-paced environment with multiple stakeholders.
About You
• Highly creative, motivated, and eager to experiment with new ideas.
• Confident both behind the scenes and in front of the camera.
• Curious and trend-savvy — always spotting opportunities for growth and engagement.
• Analytical and commercially minded, with the ability to balance creativity with data-driven decision-making.
• Collaborative and adaptable, thriving when working with cross-functional teams.
• Passionate about creating content that not only engages but also delivers measurable business results.
What We Offer
• A collaborative, forward-thinking work environment.
• Opportunity to shape the creative direction of a growing brand.
• Direct mentorship and collaboration with the Head of Marketing.
• Hybrid working model (3 days office, 2 days remote).
• Competitive salary and growth opportunities.
