Back to search
The Opportunity
As a CRM/Automation Lead, you'll play a key role in shaping and driving the digital marketing strategy for a market-leading provider supporting millions of users across the UK and Ireland.
The Role
We're looking for a passionate marketing automation expert who's both strategic and hands-on. You'll lead the CRM automation strategy and execution across the UK and Ireland - owning everything from campaign delivery and performance analysis to system optimisation and stakeholder collaboration. If you're analytical, tech-savvy, and thrive on using data to drive growth, this is your stage.
Key Responsibilities
- Own and lead all CRM/email automation strategies and campaign execution.
- Build automated workflows and personalised customer journeys.
- Collaborate across marketing, sales, BI, and IT to align CRM development with business goals.
- Provide training and support for internal users, ensuring best practices and system integrity.
- Develop the CRM roadmap and manage integrations with various data sources.
- Oversee campaign analysis and reporting, using insights to drive continuous improvement.
- Support sales enablement through tailored content, webinar launches, and performance reporting.
- Create and deliver high-impact content to engage prospects and position the company as a market leader.
What You'll Bring
- Proven experience managing CRM and automation platforms.
- Strong analytical mindset with a passion for data-led decision making.
- Excellent communication and stakeholder management skills.
- A collaborative, proactive attitude with a focus on results.
46987MS
INDMANS
