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Job Title: Product Owner – Digital Health App (Content Focused)
Location: Manchester Contract Type: Full-time, PermanentSalary: Up to £50,000 per annumSector: Digital Health & Wellbeing
About the Opportunity
We are partnering with a market-leading digital health provider that supports millions of users across the UK and Ireland with innovative wellbeing solutions. As part of a strategic expansion of their digital services, we’re looking for a Product Owner with a strong affinity for content strategy to join a newly formed, high-impact team focused on growing a flagship wellbeing app.
This role offers the opportunity to make a tangible impact on user wellbeing through the delivery of engaging, high-quality content and features in an award-winning mental health and wellbeing product.
Key Responsibilities
- Own the product roadmap and content strategy for a leading mental health and wellbeing mobile app.
- Define and deliver a clear vision, goals, and measurable success criteria for the product and its content.
- Collaborate with cross-functional teams including engineering, marketing, clinical experts, and design to drive engagement and feature adoption.
- Lead the creation of product requirements including epics, user stories, and acceptance criteria.
- Act as the voice of the user—leveraging analytics, user feedback, and wellbeing trends to inform product decisions.
- Maintain a prioritised product backlog and facilitate regular Agile ceremonies (e.g. sprint planning, reviews, retrospectives).
- Oversee the planning, curation, and updating of content in line with key wellbeing themes, seasonal trends, and business priorities.
- Ensure clinical accuracy and tone consistency by working closely with subject matter experts and editors.
- Support release planning, documentation, training and internal enablement to maximise adoption.
- Monitor competitor products and market shifts to identify opportunities for product and content innovation.
What You’ll Bring
- Proven experience as a Product Owner or Digital Product Manager, ideally in a B2C or wellbeing context.
- Strong understanding of Agile methodologies (Scrum/Kanban) and working with engineering teams.
- Experience developing or overseeing content-led digital products, ideally apps or web platforms.
- Excellent communication skills with the ability to collaborate across technical and non-technical stakeholders.
- Understanding of CMS tools and publishing workflows (e.g. DatoCMS or similar).
- Strong user-centred thinking, with experience using data to inform decisions.
- Passion for mental health and wellbeing is essential; prior experience in this sector is a strong plus.
- Ability to translate clinical or complex concepts into accessible, engaging user content.
Desirable
- Familiarity with content governance and localisation strategies.
- Background or collaboration experience with marketing or editorial teams.
- Experience working within regulated sectors (e.g. healthcare, financial services).
Benefits
- 25 days’ holiday, plus bank holidays
- An additional day off on your birthday
- Health cash plan for you (and your children, if applicable)
- Holidays increase after 2 and 5 years of service
- Contractual sick pay
- Private medical insurance after 5 years’ service
- Pension Plan and Life Insurance
- Increased pension contributions after 5 and 7 years of service
- Holiday season bonus after 3 years’ service
- Profit share scheme
- Season ticket loan scheme
- Cycle to work scheme
- Access to Employee Assistance Programme
- Company incentives and employee discount schemes
- Monthly social sessions with free food and drink
- Free 24/7 onsite gym with regular group fitness classes
InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.
