CRM Specialist
Location: Hybrid (3 days in office - East Midlands)
Salary: £40,000
Job Type: Full-Time, Permanent
A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.
You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.
Key Responsibilities:
Design and implement customer journeys and lifecycle campaigns
Build workflows, segmentation strategies, and lead scoring models
Collaborate with Sales and Marketing to improve conversion and retention
Launch in-life CRM initiatives and support Account-Based Marketing
Leverage data to drive performance and optimisation
Requirements:
2-3+ years CRM or marketing automation experience (HubSpot or similar)
Strong understanding of customer journey planning and campaign execution
Comfortable working independently in a strategic, hands-on role
Proactive, organised, and commercially minded
Apply now and reach out to the team!
CRM Specialist
SF Recruitment
Posted 13 hours ago, valid for a day
Newark-on-Trent, Nottinghamshire NG24, England

£40,000 per annum
Full Time
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Sonic Summary
- A leading B2B technology business is seeking a CRM Specialist for their marketing team in a hybrid role based in the East Midlands.
- The position offers a salary of £40,000 and requires 2-3+ years of CRM or marketing automation experience, preferably with HubSpot or similar tools.
- The successful candidate will be responsible for designing customer journeys, building workflows, and enhancing engagement across the sales funnel.
- This role is ideal for someone looking to take ownership of CRM processes and drive strategic initiatives from the ground up.
- Candidates should possess a strong understanding of customer journey planning and be comfortable working independently in a proactive and organized manner.