CRM Manager

Central Employment are working a fast-growing fashion e-commerce brand committed to delivering high-quality, bespoke products and exceptional customer experiences. They're looking for a CRM and Automation Executive to join their dynamic eCommerce marketing team to drive customer engagement, retention, and revenue growth through data-driven CRM strategies.

Job Overview:
As the CRM and Automation Executive, you will be responsible for managing and optimizing our customer relationship management initiatives with a strong focus on lifecycle marketing, segmentation, and marketing automation. You will play a key role in leveraging Klaviyo to execute personalized, data-driven campaigns that enhance customer engagement and loyalty.

Key Responsibilities:

• Develop and implement CRM strategies across email, SMS, and other owned channels to increase customer retention and lifetime value.
• Manage end-to-end email and SMS marketing campaigns using Klaviyo, including audience segmentation, content creation, testing, and performance analysis.
• Create and optimize customer journeys, automation flows, and triggered messages based on behavioral and transactional data.
• Collaborate with the e-commerce, creative, and data teams to ensure cohesive messaging and campaign effectiveness.
• Analyze campaign performance and provide actionable insights to improve KPIs such as open rates, click-through rates, conversion rates, and revenue.
• Continuously A/B test subject lines, content, timing, and automation logic to enhance performance.
• Maintain a deep understanding of customer segments and tailor campaigns accordingly.
• Ensure CRM data hygiene and compliance with data protection regulations (e.g., GDPR).

Requirements:

• 2+ years of experience in CRM or email marketing within the e-commerce and/or fashion industry.
• Proven hands-on experience with Klaviyo (automation flows, email building, segmentation, analytics).
• Strong understanding of customer lifecycle and retention marketing strategies.
• Analytical mindset with the ability to derive insights from data and translate them into action.
• Experience with A/B testing and conversion optimization.
• Excellent written and verbal communication skills.
• Strong attention to detail and project management skills.
• Knowledge of SMS marketing and its integration with CRM strategies is a plus.