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Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior eCommerce CRM Manager.
Senior eCommerce CRM Manager profile:
The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You'll play a critical role in understanding customer behaviour, increasing Lifetime Value , and reducing churn, using data and insights to craft highly personalised and effective marketing journeys.
Senior eCommerce CRM Manager duties:
? Develop and execute data-driven retention strategies that enhance
engagement and maximize revenue.
? Implement strategies to increase customer lifetime value, loyalty, and repeat purchase rates.
? Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey.
? Plan, execute, and optimize email and SMS marketing campaigns,
including automated flows, re-engagement, and win-back programs.
? Constantly review and track key metrics, such as open rates, CTR, conversions, retention rates, and delivering actionable insights for optimization.
? Manage and optimize communication with subscription customers,
ensuring seamless retention experiences.
? Work closely with marketing, content, and design teams to align messaging and branding.
? Stay ahead of industry trends and leverage new technologies and strategies to enhance retention performance
Essential experience required:
- Proven experience in CRM, retention marketing, or lifecycle marketing, ideally within an e-commerce or DTC brand.
- Deep understanding of LTV, retention, and churn mitigation strategies in a high-growth e-commerce setting.
- Expertise in Klaviyo (or similar CRM platforms) and email/SMS automation best practices.
- Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
- Experience with Google Analytics and CRM reporting tools is a plus.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
