- Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
- Monitor and optimise PPC, display, and retargeting campaigns.
- Manage SEO efforts including keyword research, on-page optimisation, and backlink outreach.
- Analyse performance data (Google Analytics, GA4, etc.) and report on KPIs to inform strategy.
- Collaborate with content, design, and sales teams to align marketing activities with business goals.
- Support email marketing and automation campaigns (e.g., Mailchimp, HubSpot).
- Track website performance and user journeys to identify UX and conversion rate optimisation opportunities.
- Stay up to date with the latest digital marketing trends, tools, and best practices.
- Proven experience in a digital marketing role (agency or in-house).Strong understanding of SEO, Google Ads, Meta Ads, and digital analytics.
- Proficient in tools such as GA4, Google Ads, Meta Business Suite, SEMrush, and email marketing platforms.
- Familiarity with CMS platforms (e.g., WordPress); basic HTML is a plus.
- Strong analytical skills with the ability to interpret data and drive strategy.
- Excellent communication, time management, and project coordination skills.
- Exceptional attention to detail.
- Experience managing B2B and B2C marketing campaigns.
- Knowledge of e-commerce platforms such as Shopify or WooCommerce.
- Experience with marketing automation tools (e.g., HubSpot, ActiveCampaign).