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Brand Management

Reed
Posted a day ago, valid for 21 days
Location

Norwich, Norfolk NR9 3DL, England

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • The Brand & Marketing Manager will be responsible for shaping and developing the company's brands to drive brand awareness and market presence.
  • Candidates should have proven experience in brand management and marketing, ideally with 5+ years in the FMCG sector, particularly in frozen and chilled foods.
  • The role requires expertise in digital marketing, social media, and traditional marketing techniques, along with strong analytical skills.
  • The position offers a competitive salary and the opportunity to work in a hybrid environment with a passionate and driven team.
  • Interested applicants should submit their CV and cover letter detailing relevant experience and interest in the role.

As the Brand & Marketing Manager, you will play a pivotal role in shaping and developing our company's brands. This position is crucial for driving brand awareness, shifting perceptions, and executing strategies that elevate our presence in the market. You will work closely with cross-functional teams to create and manage impactful campaigns, ensuring consistent brand messaging across all channels and contributing to increased sales.

Day-to-day of the role:
  • Serve as the ambassador for our brand(s), maintaining a deep understanding of their challenges and opportunities.
  • Act as the internal champion for the brands, empowering every team member to represent the brand in their work.
  • Develop and execute comprehensive brand strategies, creating a long-term plan for brand positioning and marketing.
  • Ensure brand consistency across all touchpoints, including marketing materials, websites, and customer interactions.
  • Conduct market research and analysis to deliver performance insights and make strategic recommendations.
  • Manage marketing campaigns from concept to execution across multiple channels, including digital, social media, email, and print.
  • Oversee content management for websites, social platforms, and marketing materials.
  • Liaise with design agencies for artwork and packaging for branded products.
  • Track and report on the performance of marketing campaigns, managing brand budgets to ensure ROI.
  • Collaborate with Product Development, Sales, Buying, and Technical teams to implement brand strategy and ensure consistency.
  • Support sales pitches and present to the wider Sales Team and key external stakeholders.
  • Attend customer and supplier meetings and represent the company at industry events as necessary.
Required Skills & Qualifications:
  • Proven experience in brand management and marketing, ideally within the FMCG sector, focusing on frozen and chilled foods.
  • Expertise in digital marketing, social media, and traditional marketing techniques.
  • Strong analytical skills, with a proficiency in marketing software, analytics tools, and MS Office Suite.
  • Creative thinker with exceptional written and verbal communication skills.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Excellent relationship management skills with a strong customer focus.
  • Confident communication skills and the ability to establish and develop relationships with internal and external sources.
  • Ability to work both collaboratively and independently, demonstrating initiative and passion for driving new business.
  • Organised and methodical approach to work, capable of managing multiple tasks and deadlines.
Benefits:
  • Competetive salary
  • Hybrid working
  • Working with a passionate and driven team

To apply for the Brand & Marketing Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.