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This is a fantastic opportunity to join a profitable, forward-thinking business where your impact will be immediate and measurable.
The Role
As Head of Digital / Performance Marketing Manager, you'll be the driving force behind all paid digital activity. You'll own the strategy, execution, and optimisation of campaigns across multiple channels, working closely with internal teams to maximise ROI and fuel sustainable growth.
Key Responsibilities:
- Own and manage all paid media channels including Google Ads, Meta, TikTok Ads, and retargeting campaigns
- Monitor attribution, GA4 analytics, and marketing dashboards to inform strategy
- Continuously optimise conversion rates, user flows, and checkout performance
- Deliver weekly reporting on ROI, CAC, ROAS, and other key performance metrics
- Collaborate with SEO/Web and Campaigns/Social teams to align paid and organic growth strategies
- Proven track record managing paid campaigns with significant budgets
- Strong analytical mindset with GA4 proficiency and attribution modeling experience
- E-commerce experience (essential)
- Detail-oriented, data-driven approach with commercial acumen
- Ability to translate data into actionable insights and growth opportunities
- Competitive salary package
- Opportunity to make a real impact in a high-growth business
- Collaborative team environment
- Norwich-based role
- Career progression opportunities
For a confidential conversation about this opportunity, please get in touch with Emma with your CV.
