Marketing Manager

Marketing Manager 

Job Brief:

Are you a versatile marketing professional with a passion for driving growth through diverse inbound sales channels? Our client is seeking a Marketing Manager with a knack for developing strategies that enhance brand presence and foster customer engagement across both online and offline platforms.

The Business:

A leading technology provider to the automotive industry.

Key Responsibilities:

-Lead and manage new product launches.

-Develop and implement marketing strategies that align with the brand identity and business goals.

-Provide the sales team with warm leads by overseeing and executing marketing campaigns from conception to execution, encompassing a variety of channels like PPC, social media, content marketing, event management, and publicity.

-Manage and optimize our marketing budget, ensuring efficient allocation and ROI.

-Conduct market research and competitive analysis to inform marketing strategies.

-Create valuable content for the website and blog to engage and convert target audiences.

-Build and maintain strategic relationships with key industry players, agencies, and vendors.

-Oversee the production of marketing materials, from digital content to print collateral.

-Manage and enhance the brand’s online presence, including website management and social media strategies.

-Track and analyse the performance of marketing campaigns and adjust strategies accordingly.

-Collaborate with cross-functional teams for product development and launches.

Requirements:

-Demonstrable experience in marketing, with a proven track record in running successful multi-channel campaigns.

-Solid knowledge of website analytics and experience with Google AdWords and other digital advertising platforms.

-Strong analytical skills, comfortable with numbers and proficient in using spreadsheets.

-Aesthetic sensibility with an appreciation for great copy and effective communication.

-Strong leadership and team management abilities.

-Excellent communication, interpersonal, and negotiation skills.

-Strategic thinker with creative problem-solving abilities.

-Proficiency in digital marketing tools and social media platforms.

-Ability to adapt in a fast-paced and dynamic environment.

-BSc/MSc degree in Marketing or a related field is preferred.

This role is a unique opportunity for individuals who are business-minded with a creative streak, offering a rewarding career for those with a rigorous work ethic, excellent communication skills, and a blend of creativity and business acumen.

Be a part of a dynamic team where you can lead marketing functions and drive impactful projects and campaigns.