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Head of Marketing - Fashion Brand (North Manchester-Based, Hybrid)
A Leeds-based fashion brand is looking for a strategic and creative Head of Marketing to shape its next phase of growth. Built on a foundation of clean design, conscious materials, and everyday functionality, this modern clothing brand with a rich-heritage and redefining the market currently!
As Head of Marketing, you will lead brand development, performance marketing, customer engagement, and strategic communications. Reporting directly to the founders, you will be a key part of the leadership team, with the opportunity to shape and scale a brand with strong values and a clear point of view.
Key Responsibilities
- Brand Strategy: Own and evolve the brand across all channels, ensuring a consistent identity and strong market presence.
- Growth Marketing: Lead performance marketing strategies across paid social, search, email, influencers, and affiliates to drive acquisition and retention.
- Campaign Development: Plan and execute seasonal and product-led campaigns with compelling narratives and market impact.
- Digital & CRM: Optimise the customer experience across the website and CRM platforms in collaboration with the digital team.
- Content & Social Media: Oversee content strategy, social media, and community management, working with internal and freelance creatives.
- PR & Partnerships: Develop and manage press activity and strategic brand partnerships.
- Team Leadership: Build and nurture a high-performing marketing team aligned with the brand's purpose and growth goals.
About You
- Proven experience (5+ years) in a senior marketing role within the fashion, lifestyle, or direct-to-consumer space.
- Strong track record of delivering integrated marketing campaigns that drive brand growth.
- Expertise in digital and performance marketing, customer segmentation, and brand strategy.
- Excellent leadership, communication, and project management skills.
- A genuine interest in sustainability, modern design, and progressive consumer experiences.
Desirable
- Experience launching or scaling brands internationally.
- Previous work in sustainability-led or mission-driven companies.
- Background in early-stage or high-growth start-ups.
If this one sounds like a bit of you, please make sure you apply today!
BBBH33178
