Marketing Campaign Specialist

Tailored Recruitment Partners are working with a leading organisation in their Industry to recruita dynamic, creative and detail-oriented Marketing Campaign Specialist to plan, deliver and optimise impactful campaigns that support our brand, commercial and customer goals. Working closely with our in-house teams, this role is hands-on and highly collaborative, playing a key part in bringing exciting exclusive collaborations to market and delivering best-in-class campaigns.

The chosen candidate will play a pivotal role in driving awareness, and sales performance for premium products through both digital and offline strategies, operating at the heart of strategy, execution, and cross-functional collaboration. The ideal candidate brings strong marketing experience and good level of expertise with data, and a proactive, commercial mindset.

Job Responsibilities:

The role holder will be expected to be responsible for the following:

• Campaign Planning & Execution
  • Lead the end-to-end delivery of integrated marketing campaigns, from concept to analytics.
  • Collaborate with internal teams across digital, creative, product, and category management.
  • Manage timelines, content needs, creative briefs, and asset delivery to ensure smooth rollout.
• Exclusive Collaborations
  • Help launch and promote exclusive supplier and manufacturer partnerships.
  • Craft compelling campaign stories that bring these collaborations to life across relevant channels.
• Content & Creative Coordination
  • Brief and work directly with our in-house creative team to develop campaign assets (digital, print, email, social, etc.).
  • Ensure all campaign content is aligned with brand guidelines, tone of voice, and strategic messaging.
• Channel Activation
  • Coordinate multi-channel campaign execution across email, web, social media, print, events, and internal platforms.
  • Work closely with the digital team to optimise channel use and messaging.
• Performance & Insight
  • Monitor campaign performance using key metrics (e.g. reach, engagement, leads, conversions).
  • Produce campaign wrap-up reports with clear insights and recommendations for continuous improvement.
• Stakeholder Management
• Partner with internal stakeholders including category managers, product teams and sales to align objectives.
• Support marketing input into cross-functional initiatives and product launches.

Qualifications:

• Experience in marketing, with a focus on campaign planning and delivery.
• Excellent organisational skills and attention to detail.
• Strong written and verbal communication skills, with confidence to brief and challenge where needed.
• Background in B2B, healthcare, retail, or distribution. (desirable)
• Familiarity with CRM, CMS, and email platforms.

Experience:

• Solid understanding of multi-channel campaign execution.
• Ability to analyse and report on performance data to drive improvements.
• Experience working in fast-paced, collaborative environments.
• Experience working on manufacturer-led or exclusive brand collaborations.