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I am working with a leading B2B organisation to recruit a Head of Marketing into their growing team. They are looking for an experienced and forward-thinking Head of Marketing to lead our marketing strategy and drive market growth and improve lead generation activities. This role will suit a data driven marketer.. you will use data, analytics and regular reporting to optimise performance across all channels and make informed decisions.
The role:
- Develop and execute the company's marketing strategy across digital and traditional channels.
- Build a cohesive content, digital growth, and event marketing strategy that increases awareness and supports revenue growth.
- Customer segmentation and insight-led planning
- Manage budgets effectively, optimising spends across all channels.
- Monitor all marketing KPIs using analytics platforms and report performance to senior management.
- Conduct in-depth analysis to anticipate challenges, spot opportunities, and stay ahead of competitors in emerging markets.
- Manage multiple concurrent campaigns from concept to delivery, ensuring performance is tracked and optimised through analytics and testing.
- Support new product launches and brand initiatives, working closely with Product, Sales, and Digital teams to align marketing strategy to commercial priorities.
- Lead, coach, and develop a small marketing team to deliver high-impact results.
The ideal candidate:
- Strong experience within B2B environments (construction, transport, logistics, industry, or facilities managements).
- Results-oriented, highly data-driven decision maker
- Exceptional communication, presentation, and reporting skills.
- Track record in lead generation, conversion optimisation, and performance marketing across multiple channels.
- Strong grasp of CRM, automation, and analytics tools.
Hybrid working - office based 3 days a week.
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