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Role Overview
We are recruiting on behalf of a well-established and growing turf and ground care machinery provider seeking a Territory Sales Manager to take ownership of a key region covering the East Riding and North Yorkshire.
This is a field-based role focused on developing long-term relationships with commercial turf customers, including golf courses, sports facilities, local authorities, contractors, and professional ground care users. The successful candidate will be responsible for promoting a full range of premium turf and ground care machinery, delivering product demonstrations, and providing tailored solutions that meet customer needs.
Key Responsibilities
- Build, develop, and maintain strong relationships with commercial turf and ground care customers across the territory
- Promote and sell a portfolio of professional turf and ground care machinery
- Identify and develop new business opportunities through proactive lead generation, networking, and customer engagement
- Conduct on-site visits and product demonstrations to assess requirements and recommend suitable solutions
- Prepare and present quotations, proposals, and finance options where appropriate
- Work closely with sales support, parts, and service teams to ensure a high standard of aftersales support
- Maintain accurate customer records, sales activity, and forecasts using CRM systems
- Represent the business at trade shows, open days, and manufacturer events
- Monitor competitor activity, market trends, and industry developments
- Achieve agreed sales targets and contribute to the continued growth of the Turf Division
- Proven experience in equipment sales, ideally within commercial turf, ground care, agriculture, or a related sector
- Strong commercial awareness with a track record of meeting or exceeding sales targets
- Excellent communication and relationship-building skills
- Ability to demonstrate, or quickly develop, strong product knowledge of turf and ground care machinery
- Self-motivated and comfortable working autonomously within a defined territory
- Experience managing sales pipelines and CRM systems
- Full UK driving licence and willingness to travel within the region
- Competitive basic salary
- Uncapped commission structure
- Company vehicle
- Ongoing manufacturer and product training
- Long-term career development within a growing and well-respected dealer network
