Senior Product Marketing Lead

Our client is currently seeking a Senior Product Marketing Lead for an immediate start, on a three-month contract basis. This is a fantastic opportunity for an experienced marketing professional to join a dynamic team.

The role offers a hybrid working arrangement, with the office based in Princes Risborough.

If you're looking for an exciting interim position and have the expertise to make an impact, we'd love to hear from you!

Main purpose of the role

As the Senior Product Marketing Lead, your core focus will be efficiently managing the day-to-day operations of the product marketing team. This includes offering training, guidance and support to ensure the successful delivery of high-quality campaigns within the campaign schedule, tailored to the appropriate target audience and measured against agreed-upon targets and KPIs. Collaborating with the Product Marketing Manager and the marketing and business development teams, as well as a team of external contracted consultants and internal stakeholders, will also be a key aspect of your role. This collaboration aims to ensure that marketing campaigns align with and contribute to meeting the annual targets for the products and services.

Key responsibilities for the role

• Delivery of campaigns to support sales growth targets for our clients suite of qualifications and support with the acquisition and retention of Professionals.
• Work with the Product Marketing Manager and key stakeholders to produce marketing plans that provide visibility on planned activities which are timebound and provide transparency on how targets will be achieved with clear measurable outcomes.
• You will lead on the development and creation of campaign marketing materials including branding, website copy, content, graphics and videos.
• Liaise with relevant stakeholders and effectively manage campaign process including brand and design of key assets and collateral, mapping of customer engagement journeys and creation of website landing pages.
• You will be responsible for coordinating the effective delivery of the campaigns via a range of both digital and traditional channels including websites, email marketing, paid and organic social media and print.
• Develop test approaches to marketing campaigns to further optimise live in flight campaigns and inform changes to future strategies.
• Execute plans effectively to ensure they meet objectives and contribute to the overall organisational KPIs.
• Track and measure the success of campaigns including achievement of Key Performance Indicators including cost of acquisition.
• Act as key contact for communicating campaigns to the business.
• Production of post campaign analysis report to measure campaign effectiveness and ROI.
• Compile management information and reporting to share insight into campaign execution and inform future plans.
• Use of relevant analytics to gain insight into the current audience to enable clear feedback and intelligence on the use of marketing channels to assist inform developments of the product.
• Provide regular insight to inform and update plans based on industry shifts and updates.
• Effective supervision of work and resources of the product marketing team as defined by the Product Marketing Manager, campaign schedule and area of remit.
• Assist the Product Marketing Manager in the development of product marketing plans. Following sign off by the Product Marketing Manager, actively manage the plans to ensure that impact is maximised.
• Deputise for the Product Marketing Manager where relevant and perform relevant delegated administrative and supervisory duties as required.

The successful candidate will have

• 3-5 years experience of working in a marketing department, preferably in a commercial environment
• In-depth experience of executing integrated multi-channel marketing campaigns with a particular focus on digital marketing
• Analytical experience
• Budget management experience
• In-depth experience and a thorough up to date knowledge of marketing campaign management, systems and report

If you are interested in the Senior Product Marketing Lead role please do apply or contact Esther