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Sales Engineer

SER Limited
Posted 7 days ago, valid for 17 days
Location

Reading, Berkshire RG17LT, England

Salary

£50,000 per year

Contract type

Full Time

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Sonic Summary

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  • The Sales Engineer position for flexible packaging machinery is a remote role based in the South of England, offering a basic salary of £50,000 plus commission, with an OTE of £70,000 to £80,000.
  • The successful candidate will need proven experience in selling capital equipment directly to the food industry and a strong engineering or technical background.
  • This role involves managing the full sales lifecycle, from new business development to account management, with a focus on delivering tailored engineering solutions to customers.
  • Key responsibilities include identifying new business opportunities, managing customer accounts, and engaging directly with decision-makers to recommend appropriate machinery.
  • Candidates should be solution-oriented, commercially driven, and comfortable managing long sales cycles, with the ability to translate technical concepts into commercial value.

Job Title: Sales Engineer – Flexible Packaging Machinery

Location: Remote (South of England)
Industry: Packaging Machinery / Capital Equipment
Salary: £50,000 basic + commission (OTE £70,000–£80,000)

Company Overview

Our client is a growing packaging machinery OEM specialising in the design and supply of capital equipment to the food, beverage, pharmaceutical, and home care sectors. The business employs approximately 40 staff and operates as part of a wider subsidiary group of four companies.

The company is experiencing strong growth and is creating this role as a new position to support expansion within its flexible packaging machinery portfolio.

Role Overview

This is a technically focused, solution-led Sales Engineer role responsible for selling flexible packaging capital equipment, including pouch, sachet filling, and vertical form-fill-seal (VFFS) bagging machinery.

The successful candidate will manage the full sales lifecycle—from new business development through to account management, working closely with customers to deliver tailored engineering solutions. Equipment values typically range from £100k–£150k, with sales cycles of up to four months.

This is a remote-based role, covering the northern region, with full autonomy to manage pipeline, customers, and projects.

Key Responsibilities

  • Identify, develop, and convert new business opportunities within the food industry
  • Manage and grow existing customer accounts
  • Sell complex capital equipment using a solution-based, consultative sales approach
  • Engage directly with decision-makers and senior stakeholders at customer sites
  • Understand customer products, materials, and packaging requirements to recommend appropriate machinery
  • Manage large-scale capital equipment projects from initial enquiry through to order and handover
  • Work closely with internal engineering, applications, and project teams
  • Prepare technical proposals, quotations, and presentations
  • Accurately forecast sales activity and manage a long-cycle sales pipeline

Technical & Commercial Requirements

  • Proven experience selling capital equipment directly into the food industry
  • Strong engineering or technical background (mechanical, electrical, or packaging-related)
  • Demonstrated experience managing large capital equipment projects
  • In-depth understanding of flexible packaging materials and their compatibility with machinery and end products
  • Ability to translate technical concepts into commercial value for customers
  • Comfortable managing long sales cycles and complex buying processes

Key Skills & Attributes

  • Solution-oriented and consultative sales mindset
  • Strong communication and stakeholder management skills
  • Commercially driven with the ability to work autonomously
  • Technically curious with a hands-on approach to problem-solving
  • Organised, resilient, and comfortable working in a growth-focused environment

Package & Benefits

  • Basic salary: £50,000
  • Commission: 1% of sales value
  • OTE: £70,000–£80,000 per annum
  • Company vehicle
  • Laptop and mobile phone
  • 25 days holiday + bank holidays
  • Death in service benefit

Why Join?

  • Newly created role with the opportunity to make a real impact
  • Join a growing OEM with strong backing and group support
  • High-quality, technically advanced machinery portfolio
  • Clear earning potential and autonomy in the role

If this role is of interest please call Dan Walton on (phone number removed)

SER-IN

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