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Brand Activation Manager

Talent Guardian
Posted 10 hours ago, valid for a month
Location

Reading, Berkshire RG30 3HG

Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • We are seeking a Brand Activation Manager for a leading wholesaler in the food and drink industry.
  • The position requires a minimum of 2 years' experience in a fast-paced FMCG environment, preferably in food or beverage.
  • The role involves managing the seasonal trade calendar, developing marketing materials, and coordinating marketing efforts across various channels.
  • A competitive salary and benefits package is offered, along with a hybrid working model.
  • Candidates must have strong project management skills and a full UK driving licence, with the ability to travel as needed.
We’re recruiting on behalf of a leading wholesaler in the food and drink industry, looking for a talented Brand Activation Manager to lead trade marketing and campaign delivery across a broad product portfolio.The Role:In this role you’ll report to the Head of Marketing and act as a central link between marketing, sales, and buying teams. You’ll lead on campaign planning, promotional execution, and the development of standout trade marketing tools, ensuring consistent messaging and measurable impact across all activity.Key Responsibilities:
  • Own and manage the seasonal trade calendar and brand activation plan
  • Develop trade marketing materials such as sample boxes, POS, sales decks, and campaign literature
  • Coordinate marketing efforts across digital, social, events, and print channels
  • Collaborate with suppliers to build and deliver joint marketing initiatives
  • Work with internal creative resources to develop campaign assets in line with business objectives
  • Analyse marketing performance and provide insight to optimise future campaigns
  • Support customer-facing events and retail initiatives, producing best practice case studies
About You:
  • Minimum 2 years’ experience in a fast-paced FMCG environment (preferably food or beverage)
  • Confident managing both B2B and B2C campaigns
  • Strong project management and stakeholder communication skills
  • Creative thinker with a commercial mindset and attention to detail
  • Excellent copywriting and content planning abilities
  • Proactive and organised, able to manage multiple priorities effectively
  • Full UK driving licence and willingness to travel as required
  • Must live within commuting distance of the office and attend on fixed core days (Tuesdays & Thursdays)
What’s In It for You:
  • Competitive salary and benefits package
  • Hybrid working model
  • Opportunity to work in a supportive, purpose-led environment
  • A role with real scope to shape strategy and execution

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.