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Head of Sales (Projects)

UBT
Posted a day ago, valid for 19 days
Location

Reading, Berkshire RG88SD, England

Contract type

Full Time

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Sonic Summary

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  • Our Client, a leader in the premium stone and design industry, is seeking a Head of Sales with at least 5 years of senior sales or business development experience in a design-led context.
  • The role involves defining and executing a high-performance sales strategy, focusing on both residential and commercial markets while preparing for geographic expansion beyond the Southern region.
  • Key responsibilities include leading a specialist sales team, driving high-value project growth, and collaborating cross-functionally to enhance client experiences and project delivery.
  • The position offers a competitive salary ranging from £70,000 to £110,000, alongside benefits such as a company car and bonus opportunities.
  • Candidates should possess exceptional communication skills, a proven sales leadership track record, and a passion for service, quality, and craftsmanship.

Our Client is a leader in the premium stone and design industry, their core business today is rooted in the high-end residential market, built on trusted relationships with interior and exterior design professionals, contractors, and homeowners, often all parties within a single project. Alongside this, they also operate a robust buy-and-sell-from-stock model, which opens the door to larger developers as well as opportunities in the commercial and hospitality markets.

They are now seeking a Head of Sales to join their team, this role will be central to building a “channel within the channel”, preserving bespoke, service-led ethos while unlocking stock-driven, large-scale project work.

In addition, the business today is largely Southern-centric. The Head of Sales will also be responsible for preparing and, when the time is right, spearheading expansion into the Midlands, North, Scotland and Ireland, building the presence and partnerships that will balance their geographic footprint and open new channels of growth.

As Head of Sales you will set the commercial direction, lead a specialist sales team, and act as a senior brand figurehead across both established residential base and their developing commercial and regional landscapes.

Key Responsibilities

Sales Strategy & Channel Growth

  • Define and execute a high-performance sales strategy for the Artisans channel.
  • Set and deliver revenue targets, pipeline forecasting and commercial KPIs.
  • Partner with the Head of Sales (Wholesale & Big Box) to align on approach, share key accounts and maximise opportunities.
  • Collaborate with the Showrooms & Retail Lead to strengthen client experience and project support in our physical spaces.
  • Develop a stock-driven sales strategy to expand into larger developers, commercial and hospitality sectors.
  • Lay the groundwork for regional growth beyond the South, with a view to expanding into the Midlands, North, Scotland and Ireland at the appropriate time.

Team Leadership & Culture

  • Lead, inspire and develop a team of project consultants and Artisans-focused sales staff.
  • Establish clear performance targets, coaching frameworks and training plans.
  • Foster a culture rooted in service, detail, creativity and commercial excellence.

Project & Contract Sales

  • Drive the growth of high-value project and contract accounts across residential, commercial and hospitality sectors.
  • Build and maintain long-term relationships with developers, contractors, specifiers, architects and design practices.
  • Partner with fabrication and operations teams to ensure seamless project delivery.
  • Maintain full visibility across the sales funnel, from first brief through to install.

Cross-Functional Collaboration

  • Work with Marketing to position the Artisans offer and amplify our story through case studies and campaigns.
  • Feed into product development based on project insights, technical requirements and material feedback.
  • Ensure operations, production capacity and service levels are aligned with project demand.
  • Collaborate on showroom strategy and specification services with the Showrooms & Retail Lead.
Requirements

Experience & Attributes

  • 5+ years in senior sales or business development roles within a design-led, architectural, or surface materials context.
  • Extensive experience in the contract sector, including specification support and large-scale/multi-phase project management.
  • Proven track record of sales leadership and consistently meeting/exceeding commercial targets.
  • Exceptional communication skills, able to build trust across both creative and commercial stakeholders.
  • Strong strategic thinker with excellent budget management and commercial planning skills.
  • Demonstrated success in cross-functional collaboration with sales, operations, marketing and design.
  • Detail-driven, with a passion for service, quality and craftsmanship.
Benefits
  • Salary- £70,000- £110,00 depending on experience
  • Company car
  • Fuel Card
  • Bonus

What You’ll Be Part Of

  • A nationally recognised brand blending material innovation with British heritage.
  • A collaborative sales leadership team united around growth and customer excellence.
  • A business that believes every surface tells a story — and is ready for you to help shape the next chapter.

Apply now in a few quick clicks

By applying, a Reed account will be created for you. Reed's Terms & Conditions and Privacy policy will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.