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We are currently recruiting for a Marketing Manager to join our client on a full-time, permanent basis. This will be a home/hybrid working role with occasional travel to head office, member events and premises. The Marketing Manager will focus on promoting the organisation as a thought leading membership organisation through digital and event channels.
Key Responsibilities:
- To promote the policy, knowledge content, membership benefits and political engagement of the organisation.
- Content generation and copywriting ensuring that accurate messaging is consistent, engaging and aligned with brand identity.
- On demand generation for driving membership growth.
- Craft the digital experience through website and content strategy ensuring everything speaks directly to the target audience within and outside the sector.
- Design messaging on promotion and specific campaigns, gain a true understanding of the sector’s concerns and the operators within it and develop marketing strategies that resonate.
- Ability to project manage website amalgamation and build, as well as integrating CRM systems.
Key Skills and Experience:
- Content and marketing experience through brand storytelling, copywriting and content creation.
- Social media and digital marketing - LinkedIn, You Tube and other social media channel experience.
- Experience in omnichannel marketing to increase brand visibility and recruitment generation.
- Performance marketing using omnichannel routes.
- Email marketing and automation using MailChimp.
- Web management and development using WordPress, WIX.
- Data and analytics using google and insights.
- Creative and design skills using Canva, Photoshop and InDesign.
- SEO and SEM via keyword research.
Sona Resourcing LTD acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers.
