- Content Writer (Knowledge Author)
- £31,500
- Reading - 3 days in office upon passing probation
Hays Marketing are working with a well known high end car manufacturer and aiding in their search for a confident and experienced writer. The role will be responsible for creating, maintaining and expanding a database of content to improve the quality and consistency of communication to their customers.The role will involve both creating new content and formatting and inputting pre-written content into the knowledge database.
The Role
- Assimilate information extracted from various systems and existing documents and re-write it into a defined style, ensuring that it is clearly articulated and easy to understand
- Ensure legal and operational accuracy
- Develop and manage a robust "review and refresh" process that cleanses the knowledgebase of out-of-date information.
- Gather feedback from the case managers regarding view of the knowledge base, to identify if information is easily readable, if any amendments/changes need to be made to layout etc.
- Review the structure of the knowledge base on a regular basis, to ensure that it reflects the needs of the business - utilising BIC process mapping
- Provide regular training to users on how to use the knowledge base and gather feedback on a regular basis
- Create a fit for purpose template for knowledge articles that meets the needs of the advisors and support answers to common queries.
- Be confident in identifying FAQ's that will be fit for external customer consumption.
- Write and implement customer/Centre facing knowledge articles as required
- Work with the Trainer to understand what information advisors may require in the knowledge database
- Coordination with Manager and stakeholders for feedback and updates on knowledge sources to support the creation of templates and guidance to enhance database and query resolution.
- Supports training content preparation and conference presentation materials
- Actively manage articles that do not deliver customer satisfaction. Re-write/remove accordingly.
- Produce content that is written in line with brand tone of voice and consistent across all channels
- Provide branded and vibrant material to support comms
The Candidate
- Previous experience of writing content for a premium product
- Exceptional grasp of the English language
- Project management training beneficial
- Strong influencing skills
- Communication skills - verbal and written
- Excellent writing skills
- Ability to build an extensive network of contact centre peers and experts
- Planning, organising and prioritisation skills
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