Senior Marketing Executive

Job Title: Senior Marketing Executive

Location: Reading, UK (Hybrid, MondayFriday, 09:0017:00)

Salary: £30,000-£35,000 per annum, plus discretionary bonus

Are you a results-driven Senior Marketing Executive with a passion for developing and executing high-impact marketing campaigns? We are seeking a dynamic professional to enhance the marketing initiatives of a global leader in digital training solutions. This is an exciting opportunity to join a fast-growing business with a strong reputation for delivering innovative and practical learning programs across a wide range of industries.

About the Business

This global organisation specialises in providing high-quality, practical-based education and training solutions. With a presence across multiple regions, they are dedicated to offering cutting-edge digital learning solutions that help professionals improve their core skills, such as efficiency and resourcefulness. As they continue to expand, they are looking for a marketing professional to join their team and drive key campaigns.

The Role

As Senior Marketing Executive, you will play a crucial role in developing and executing marketing strategies that attract and engage key prospects. Working closely with the sales and content teams, you will help create personalised, targeted marketing assets and lead generation campaigns. Your efforts will drive high-quality leads and enhance the brands reputation across multiple channels, including digital, email, and events. This role requires a combination of strategic thinking, creativity, and strong analytical skills.

Key Responsibilities:

• Develop and execute marketing campaigns tailored to attract and engage key audiences, working closely with cross-functional teams.
• Drive demand generation efforts and work on inbound marketing strategies to improve lead conversion rates.
• Collaborate with sales and content teams to create marketing assets, including case studies, blog posts, landing pages, and email campaigns.
• Manage and execute marketing campaigns across digital, social media, email, and events.
• Analyse and report on campaign performance, using data to inform strategies and optimise future efforts.
• Organise and support events such as webinars, workshops, and conferences, ensuring they align with business objectives.
• Work with agency partners for digital media, graphic design, PR, and content creation.

What Were Looking For:

• 3+ years of experience in marketing, demand generation, or a related role, ideally in a technology-driven or SaaS environment.
• Strong expertise in inbound marketing, lead generation, content marketing, and digital marketing strategies.
• Experience using marketing automation tools such as HubSpot to manage and analyse campaigns.
• Proficiency in social media management, email marketing, and SEO/SEM techniques.
• Excellent written communication skills, with the ability to create clear, concise, and compelling marketing content.
• Strong analytical skills with experience interpreting data to optimise campaigns.
• Ability to work both independently and as part of a team in a fast-paced environment.
• A proactive, self-motivated attitude with a passion for innovation and marketing excellence.

Why Join?

• Be part of a rapidly growing organisation with a global presence and a strong reputation for innovation.
• Opportunity to work on diverse and impactful marketing campaigns.
• Hybrid working model offering flexibility and work-life balance.
• Competitive salary of £30,000-£35,000, depending on experience, with a bonus and comprehensive benefits package.
• A collaborative and dynamic team that encourages creativity and professional growth.

How to Apply:

If you are a motivated and creative Senior Marketing Executive ready to take on a new challenge, wed love to hear from you! Please submit your CV and take the next step in your marketing career.