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Our client has experienced exceptional growth, doubling their revenue year-on-year with no signs of slowing down. Their digital-first approach has driven app usage from 33% to 66% in just 12 months, and they are poised to launch their next-generation app imminently.
Despite their impressive commercial success, the company maintains an entrepreneurial culture while building more robust structures to support continued expansion. They now seek a CMO who can bring strategic vision alongside operational excellence to elevate their marketing function to the next level.
The Role
As CMO, you will lead a team of 8 marketing professionals across digital acquisition, social media engagement, and brand development. This isn't a business-as-usual position - our client is looking for someone who can transform their marketing approach to match their ambitious growth trajectory.
You'll be responsible for:
- Developing and implementing comprehensive marketing strategies across paid social (particularly Facebook) and organic channels
- Leveraging AppsFlyer? analytics to drive data-informed decision making
- Scaling the acquisition funnel while maintaining efficiency metrics
- Building brand presence across digital touchpoints
- Collaborating with product teams on the digital roadmap, starting with the imminent app launch
- Driving innovation in customer engagement and retention strategies
The Ideal Candidate
Our client is seeking an experienced marketing leader who has:
- Proven success in gambling, gaming, or competition platforms with high-volume, omnichannel experience
- A strategic mindset balanced with operational capabilities
- Commercial acumen and P&L responsibility experience
- Ability to thrive in a fast-paced environment requiring agile thinking
- Strong leadership skills to develop and inspire the marketing team
- Experience with performance marketing, particularly on Facebook and other social platforms
- Understanding of mobile app growth strategies and attribution models
This is an exceptional opportunity for a marketing leader looking to make a significant impact in a high-growth environment. While the company has established their market position, they maintain the energy and innovation of a younger organisation, offering the perfect balance of stability and exciting challenges.
