PPC Specialist

Location: Shrewsbury (Hybrid - 3 days in-office)Salary: £40,000 - £55,000 DOE + Performance BonusesJob Type: Full-Time, PermanentWork for a Google Premier Partner Driving Global Ecommerce Growth

Are you an experienced Senior PPC Specialist looking to elevate ecommerce brands through high-performance campaigns? Do you thrive in a data-led, growth-focused environment? If you're ready to lead and innovate across top-tier PPC platforms, this opportunity is for you.

• Hybrid working: 3 days on-site, 2 remote

• Competitive salary and performance-based bonuses

• Flexible start and finish times

• Training budget for professional development and certifications

• Dynamic, award-winning agency environment

• Exciting client portfolio: from global brands to high-growth ecommerce startups

• Team socials, stocked snack cupboards, and a collaborative culture

As a Senior PPC Specialist, you’ll take ownership of paid search strategies for ecommerce clients. You’ll drive performance across Google, Meta, and Microsoft platforms to deliver exceptional revenue growth and ROAS.

• Lead PPC strategy and execution across Google Search, Performance Max, and Display

• Optimise campaigns for ROAS, average order value, and conversions

• Conduct search term analysis, A/B testing, and account restructuring

• Manage feed optimisation for search, social, affiliate, and CSS platforms

• Implement remarketing strategies and audience segmentation

• Use Google Ads Scripts for enhanced Performance Max insights

• Oversee conversion tracking using GTM, GA4, and third-party APIs (with dev support)

• Stay ahead of industry trends including AI, automation, and data privacy

• Assist with new business pitches and PPC account audits

• Deliver internal and client-facing training on PPC best practices

• 3+ years of hands-on PPC experience, preferably in an agency or ecommerce role

• Proven success managing and scaling Google Ads and Performance Max campaigns

• Solid understanding of conversion tracking and attribution models

• Proficiency with Google Ads Editor, Looker Studio, and other key PPC tools

• Relevant certifications (Google, Meta, Microsoft Ads preferred)

• Strong communication skills with the ability to explain data clearly

• A genuine passion for ecommerce, PPC, AI, and digital marketing

• Experience in SEO, Paid Social, Amazon Ads, Affiliate Marketing, or Email Marketing

If you're a results-driven Senior PPC Specialist ready for your next challenge, apply today and join a forward-thinking agency that champions creativity, collaboration, and career growth.