Back to search
PPC Digital Marketing Executive
Solihull
£30,000, to £40,000 Basic Salary
Our client is searching for a results-driven marketeer who thrives in a Pay Per Click environment. The successful candidate will be responsible for managing our client’s paid search/media strategy with the aim of generating qualified inbound leads for the sales team, ensuring a successful return on investment.Roles & Responsibilities:
- Take ownership of our client’s PPC strategy , managing campaigns to drive qualified leads for the sales team.
- Optimise campaign performance through A/B testing, bid management and conversion rate optimisation.
- Develop captivating landing pages, aiming to convert search traffic into qualified sales.
- Collaborate with the sales team to understand customer plans and ensure campaigns are aligned with business challenges.
- Effectively managing budgets to maximise ROI and lead quality within the monthly PPC budget.
- Implement advanced attribution models that accurately track campaign performance from click to close.
- Reporting on key metrics lead quality scores and conversion rates.
Skills & Experience:
- 3+ years proven experience managing PPC budgets with demonstratable ROI.
- Experience in optimising campaigns for B2B lead generation within a competitive market.
- Strong analytical skills, with experience of Google Analytics 4, Tag Manager and Search Console.
- Advanced knowledge of Google Ads platform, including search, display and remarketing campaigns.
- Experience with Microsoft Advertising and other paid channels.
- Proficiency with SEM tools like SEMrush for keyword research and competitive analysis.
- Experience developing and optimising landing pages for conversion using platforms like Unbounce & Dudo.
- Experience with marketing automation and CRM platforms, particularly Salesforce and Pardot.
- Experience with attribution modelling and closed-loop reporting.
- Knowledge of PPC within multiple geographic markets.
- Familiarity with A/B testing methodologies and statistical significance.
- Experience managing and prioritising campaigns across multiple products and business units.
