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Our client is seeking a Channel Marketing Manager to manage B2B strategy and execution for the full marketing mix across trade channels, focusing on growth in the electrical and plumbing sectors. The role blends strategic planning with hands-on delivery, including installer engagement, PR and overseeing a loyalty programme.
Client Details
A leading provider of smart heating, renewable energy, and climate control solutions, this company delivers innovative products across residential and commercial sectors. It also holds strong global positions in home appliances and ventilation technologies.
Description
Key Responsibilities:
- Develop and execute targeted marketing strategies tailored to trade and distribution partners in the electrical and plumbing sectors
- Lead the evolution of a national installer loyalty program, deepening engagement with skilled tradespeople and enhancing brand advocacy
- Work cross-functionally to uncover new opportunities, ensuring marketing efforts align with wider business priorities
- Lead PR initiatives for trade audiences, maximising visibility and strengthening brand reputation across earned media channels
- Create and deliver marketing assets that support product campaigns and ensure consistent brand messaging across all touchpoints
- Manage the trade marketing budget, driving efficiency and strong ROI across all activity
- Increase brand awareness and customer engagement across multiple product categories, ensuring clarity and consistency in positioning
- Design and roll out integrated campaigns that drive sales and deepen market penetration in core segments
- Collaborate with internal stakeholders to evaluate campaign performance and refine strategies based on insights and KPIs
- Liaise with external agencies, suppliers, and partners to support campaign execution and creative development
- Keep pace with developments in the heating, ventilation, and renewable sectors, incorporating emerging trends into marketing plans
- Support broader business goals by contributing to additional projects and responsibilities as required
Profile
- Comfortable operating in a dynamic, fast-paced environment with shifting priorities
- Solid B2B marketing background, with hands-on experience across the full marketing mix
- Strong strategic mindset combined with practical execution skills across digital and traditional channels
- Previous involvement in managing or supporting loyalty or engagement programmes within a trade or professional audience
- Skilled at collaborating across teams, particularly with sales, product, and cross-functional stakeholders, to align marketing with business objectives
- Proven ability to manage marketing budgets and prioritise resources effectively
- Excellent written and verbal communication skills, with the ability to craft compelling messaging for a range of audiences
- Experience in leading PR initiatives and producing relevant content to support brand visibility
- Strong interpersonal and influencing abilities, with a track record of building and maintaining stakeholder relationships
Job Offer
- Annual Salary 50,000
- Pension Scheme
- Cash Plan Health Insurance
- Hybrid Working - 3 Days Office Based
