Area Sales Manager

Join a market leader driving innovation in self-adhesive materials.

• Location: North East England, field-based, with travel
• Salary: £50,000 + Performance Bonus (£6,500+)
• Benefits: Company Car, Private Healthcare, Life Assurance, 25 Days Holiday + BHs, & Pension

HERMA Self Adhesive Materials UK is part of a globally recognised brand, delivering precision-engineered self-adhesive laminates for pressure-sensitive labels. Known for quality, innovation, and reliability, HERMA products form the foundation of some of the most trusted label solutions across diverse industries.

As we continue to expand in the UK and Irish markets, we are seeking a professional proactive Area Sales Manager to develop and manage our clients in the North East of England, assisting in the delivery of our growth plans.

The Role:

This role is ideal for a motivated sales professional who enjoys building relationships, identifying new business opportunities, and working independently to achieve results.

As Area Sales Manager, you will be responsible for driving sales growth within your designated area, promoting HERMA UK’s material solutions, and maintaining strong relationships with both new and existing customers. Acting as the face of HERMA UK Ltd, you will ensure a high standard of customer service while growing market presence across the North East of England.

Key Responsibilities

• Promote and sell HERMA UK products across your assigned territory to achieve sales targets.
• Build, develop, and maintain strong, long-term customer relationships.
• Identify and pursue new business opportunities through proactive lead generation and follow-up.
• Respond to product enquiries and ensure compliance with customer specifications and delivery requirements.
• Negotiate contract terms and manage the full sales cycle from initial enquiry through to project completion.
• Plan and organise weekly schedules to maximise customer appointments and territory coverage.
• Work remotely, managing your own workload to meet agreed objectives.
• Maintain accurate records in collaboration with the Sales Support team.
• Analyse customer enquiries and buying patterns to inform sales strategies.
• Set budgets and achieve monthly and annual sales targets.

Skills & Experience

• Proven track record in sales, ideally within the self-adhesive materials sector or a related industry.
• Strong relationship-building and negotiation capabilities.
• Ability to work independently with excellent time-management skills.
• Confident communicator with strong presentation abilities.
• Results-driven approach with a focus on meeting and exceeding targets.

Why HERMA? At HERMA, you’ll join a forward-thinking company with a clear growth trajectory, strong values, and a supportive leadership team. We offer a hybrid working model, a culture of innovation, and the opportunity to work with a globally trusted brand in self-adhesive materials.