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Customer Marketing Manager - On Trade (FMCG)

Henderson Brown Recruitment
Posted a day ago, valid for 5 days
Location

Stroud, Gloucestershire GL5 4AG, England

Salary

£36,000 - £10 per year

Contract type

Full Time

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Sonic Summary

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  • The position is for a Customer Marketing Manager - On-Trade in Gloucestershire, offering a salary of £36,000 plus a 10% bonus.
  • The ideal candidate should have 2-3 years of experience in shopper or customer marketing within the FMCG sector.
  • This role involves developing marketing activation plans, creating below-the-line campaigns, and managing 360 brand activations.
  • Key responsibilities include collaborating with brand and sales teams, analyzing campaign performance data, and managing budgets effectively.
  • The role offers an opportunity to work in a high-energy team where creativity and proactive ideas are encouraged to shape a leading brand.
Customer Marketing Manager - On-Trade (FMCG)

Location: Gloucestershire (Hybrid working, 2 days onsite)
Salary: 36,000 plus 10% bonus

About the Role
We're supporting a leading FMCG business in their search for an On-Trade Customer Marketing Manager to join the team behind some of the most iconic brands.

This is an exciting, hands-on role for someone with 2-3 years' shopper or customer marketing experience who's eager to make an impact in a fast-moving FMCG environment. You'll collaborate with brand, sales, and category teams to deliver customer-led activation plans that bring the brand to life across the On-Trade channel.

You'll have responsibility for developing below-the-line campaigns, building shopper toolkits, and ensuring each activation delivers commercial impact, brand consistency, and measurable results.

Key Responsibilities

  • Develop and deliver On-Trade marketing activation plans across managed and route-to-market customers.

  • Lead the creation of BTL toolkits, POS materials, and campaign assets.

  • Manage agencies and coordinate 360 brand activations that drive visibility and rate of sale.

  • Partner with sales teams and key accounts to embed customer-centric execution.

  • Analyse performance data to optimise campaigns and report ROI.

  • Manage budgets effectively to maximise return on spend.

  • Represent the brand at events and activation showcases.

What You'll Bring

  • 2-3 years' experience in shopper, trade, or customer marketing within FMCG.

  • Strong commercial acumen and stakeholder management skills.

  • Excellent organisation, communication, and project management ability.

  • Analytical mindset with confidence interpreting campaign data.

  • A proactive, creative approach and passion for delivering standout activation.

Why Apply?
You'll join a high-energy, collaborative team where ideas are valued, and you'll have the freedom to make a real difference in shaping one of the UK's most exciting brands.

Apply now in a few quick clicks

By applying, a CV-Library account will be created for you. CV-Library's Terms & Conditions and Privacy Policy will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.