Performance Marketing Executive

Performance Marketing Executive

Location: Swindon

Salary: £25,000 - £30,000 per annum

Reporting to: Head of Marketing

Role Purpose

They are seeking a highly analytical and creative Performance Marketing Executive to join their dynamic UK marketing team. This role is critical to driving marketing effectiveness through data-led decision-making, performance measurement, and best practice sharing.

As a Performance Marketing Executive, you will play a key role in managing the development and optimisation of their performance marketing analysis. You will work with the Head of Marketing to advise upon new strategies to drive lead generation and support broader business objectives.

You will work closely with UK & Global teams to align business objectives with measurable outcomes. You’ll have B2B experience in performance analysis, reviewing campaign data, reporting on performance and influencing improved lead generation and advise on budget allocation. As well, you will have strong technical skills within HubSpot, Microsoft and Google platforms, building and optimising marketing reporting and attribution.

The Performance Marketing Executive is a dynamic and fast-paced position within a high-growth environment, requiring strong communication, exceptional organisational skills, and a proactive sense of ownership.

Responsibilities

You will report into the to the Head of Marketing and will have the following key responsibilities:

• Drive the development and implementation of marketing performance metrics and attribution.
• Own all marketing activity and outcome reporting, collating all activity and manage the marketing suite of reporting.
• Supporting the HoM, you will help assist with the maintenance and budget management of all marketing activity building out CPA reporting and forecasting models.
• Contribute and support wider team with graphic production or amendments for marketing teams and wider business assets.
• Support wider marketing team with any ad-hoc requests.

KPIs

• Quality and accuracy of reporting through daily management and review of performance metrics across all marketing channels.
• Performance accuracy and communication that will inform and influence channel strategy and measurable outcomes.
• Accuracy of budget management with the Head of Marketing, innovating their CPA reporting across marketing channels and produce forecasting models.

Skills & Knowledge

• Advanced understanding of marketing metrics and attribution, withexperience of project management, applications and tools. (HubSpot, Microsoft, Google platforms along with design platforms such as Canva, Adobe).
• Thrives in fast-paced, high-growth environments, having strong organisational, relationship and communication skills.
• Exceptional organisational skills, with the ability to support and manage multiple marketing channel’s expectations and deadlines efficiently.
• Independent and solution-oriented, being self-motivated and comfortable working independently or part of a team.
• Excellent communication and interpersonal skills, with the ability to build transparent and productive relationships across teams and stakeholders across the organisation.
• Versatile and action-oriented, comfortable contributing to strategic marketing discussions, managing operational execution, and rolling up your sleeves to get things done at every level.

If you’re a data-driven marketer with a passion for Performance Marketing, they’d love to hear from you!

Benefits

• Competitive Salary
• 25 Days Annual Leave, including Christmas shut down
• Hybrid working - 2 days working from home, 3 days in the office in Swindon
• Pension Contributions
• Cycle to Work Scheme
• Free on-site parking

To Apply

If you feel you are a suitable candidate and would like to work for The CFO Centre, please do not hesitate to apply.