Membership Strategic Account Manager

We are working with a professional body organisation within its industry, committed to supporting members through education, technical guidance, and professional recognition. They aim to foster excellence within the profession, offering exceptional support and services to their members.

Role Overview

The organisation is looking for a results-oriented and strategic Membership Strategic Account Manager to spearhead new business development, drive membership growth and retention, and uncover opportunities for expansion across various membership programmes. The individual will play a key role in promoting and selling memberships, training programmes, annual event tickets, and sponsorships, while implementing initiatives to maximise member satisfaction and long-term engagement. The ideal candidate will have a strong background in B2B sales, account management, and business development, with a passion for building lasting relationships and delivering value to clients.

Key Responsibilities:

Sales & Business Development:

• Develop and implement a strategic sales plan to attract new members and increase revenue through training programmes, events, and sponsorship opportunities.
• Identify and engage potential clients, building a pipeline of new business leads.
• Promote and sell a range of membership packages, training programmes, event tickets, and sponsorships.
• Meet and exceed revenue and sales performance targets.

Client & Member Relationship Management:

• Build and maintain strong relationships with key decision-makers to address their needs effectively.
• Drive member retention through engagement initiatives and maintain high levels of satisfaction.
• Travel to client sites as needed to foster engagement and retention.
• Act as the main point of contact for members, handling enquiries and providing support.

Market Intelligence, Strategy & Growth:

• Provide insights on industry trends, competitor activities, and membership dynamics to enhance strategy.
• Identify opportunities for growth by exploring new markets, partnerships, and service offerings.
• Collaborate with senior leadership to shape and implement long-term business development strategies.
• Propose innovative ways to enhance membership value and differentiate the organisation from competitors.
• Regularly track and report on sales performance and market developments to refine future strategies.

Brand Representation & Networking:

• Work closely with marketing and events teams to align sales strategies with broader organisational goals.
• Represent the organisation at industry events, networking opportunities, and conferences to build brand visibility and cultivate leads.

Skills & Experience Required:

• Proven success in B2B sales, account management, or business development, ideally within membership organisations, training services, or event sponsorship sales.
• Strong negotiation and communication skills with an ability to build and sustain professional relationships.
• Experience with CRM systems and sales reporting tools.
• Self-motivated, target-driven, and able to work independently or as part of a team.
• Excellent presentation and organisational abilities.
• Enthusiastic about networking and building professional connections.
• Industry knowledge and experience would be advantageous.